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Beta

How much the stock moves relative to the S&P 500. A beta of 1.0 moves with the market, higher is more volatile, and higher volatility raises the discount rate.

Updated 2026-09-03

Beta measures how much a stock moves relative to the market. A beta of 1.0 means it has historically moved roughly in step with the S&P 500. Above 1.0 it swings harder in both directions; below 1.0 it is steadier. It is measured by regressing five years of the stock's daily returns against the index.

In a valuation, beta is the dial that converts market-wide risk compensation into a company-specific one. It enters the cost of equity, which enters the wacc, which discounts every projected year. A high beta is therefore not a neutral description. It directly lowers the intrinsic value the model produces.

Angie bounds it, in both directions

  • Floored at 0.30. Trailing daily betas against a tech-led index come out implausibly low for defensives: Johnson & Johnson measures 0.16, Coca-Cola 0.27. No practitioner discounts a listed equity at a 0.16 beta.
  • Capped at 1.6. A measured beta above 2 is unstable and sample-specific, and does not mean a forward cost of equity above 16 percent is right.
  • Refused entirely when the measurement is degenerate: too little history, a constant price, or a computed beta of exactly zero.

That last case matters more than it sounds. A beta of exactly 0.0 drives the cost of equity down to the risk-free rate and the WACC straight to its floor, which is where the terminal guards are loosest. Thirteen live rows once carried beta 0.0 for that reason, and floored rows came back undervalued at nearly double the rate of everything else. Angie now distinguishes 'we could not measure this' from 'this stock does not move with the market', because they are different claims.

A minority share class is a special case. Its beta is regressed off its own thin trading, so it measures the liquidity of that listing rather than the risk of the business. Kelly Services once valued at $12.83 under one class and $21.21 under the other. Angie now uses a sector-typical beta for those and marks the row low confidence.

See also

  • Cost of equity — The return shareholders demand for owning this particular company. Known as CAPM, the capital asset pricing model.
  • WACC — Cost of equity and cost of debt blended by how much of each the company uses. This is the rate every future dollar is discounted at, and it is the single most leveraged input in the model.
  • Startup beta adjust — Dampens an unstable post-IPO beta by 15%. A company with only months of trading history measures its own novelty as much as its risk.
  • Equity risk premium — The extra return investors demand for holding stocks instead of Treasuries. Beta scales it up or down for one particular company.

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Educational content, not investment advice. Angie explains how a valuation is built so you can judge it yourself. What you do with that is your call.

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